Applies to: Anyone sending paid or social traffic to a Votel website or funnel
Why and how should I use a Votel click tracking link as my ad's destination?
Do not put your website or landing page address straight into a Facebook ad. Put a Votel click tracking link there instead. Every edit to a live Facebook ad can send it back into the learning phase, where it performs worse for a while and costs you money, and certain edits can lose the ad's likes and comments. With a click tracking link the ad never changes: you change where the link sends people from inside Votel.
To create one:
- In the left menu, go to Click Tracking, open Campaigns and click Create.
- Give the link a name, such as Facebook ads 1. Matching the campaign name in Facebook's Ads Manager makes results easy to compare.
- Click the Direct URL button and enter the address of your website or landing page as the destination.
- Optionally customize the slug at the end of the link. If only the ad uses it, the default is fine.
- Copy the link and paste it into Facebook Ads Manager as the ad's website URL.
You can also create a traffic source (for example Facebook) in Click Tracking and connect your ad account there. Both are useful but optional.
To test landing pages later, create the new pages in the website builder, then add them as more destinations on the same link. Each destination can be turned on or off and has a weight. Weights of 100 and 100 split traffic about 50/50, and 100 and 200 send one third and two thirds. When one page wins, turn off the loser so all the traffic goes to the winner. Use a tracking link even if you are not split testing yet, so you can test later without touching the ad.
Click Tracking shows clicks, unique visitors, conversions, purchases, trials and more in one place, so you can compare a Facebook link, a Google Ads link and an email blast link side by side. You can also create QR codes in the same section.
If you build a funnel in the funnel builder, its first step (the entry point) is also a campaign link. Copy the link from the builder and set the weights and on and off switches for your landing pages there.
To use your own domain in the link instead of the white label domain, open the Domains tab in Click Tracking and add a subdomain such as click.yourdomain.com. In the ad you can also set a display link so people see your own domain.